Bar Challenge Millésime BIO

The Must-Visit Tasting Area of the Fair

A true showcase for the World Contest for Organic Wines and Beers, the Bar Challenge is a dedicated space for discovery and tasting, located at the very heart of the Millésime BIO trade fair.

This exclusive area highlights all the award-winning organic wines and beers from the contest, offering professional visitors the opportunity to taste them freely and under ideal conditions.

Over the three days of the fair, wine merchants, importers, distributors, sommeliers, journalists, and international buyers gather here to explore the organic beers distinguished by the jury and refine their selections.

The 2026 edition will welcome over 9,500 professional buyers from around the world, from January 26 to 28 in Montpellier..

A unique opportunity to :

• Showcase your award-winning beers in a professional tasting environment,
• Highlight your commitment to organic agriculture,
• Meet qualified buyers seeking new organic discoveries

  
  

  The Challenge Millésime BIO is open to all exhibitors and to organic beer producers worldwide, whether or not they are exhibiting at the fair

Spotlight on Medal-Winning Beers at the Bar

All beers presented at the Bar Challenge are carefully installed and displayed by the contest team.
Each beer is accompanied by a detailed technical sheet, including all key information: producer, style of beer appellation, price, contact details, booth number (if the producer is exhibiting), and the jury’s tasting notes.